Blar i forfatter "Thom, Nguyen Tien"
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Attitude, motivation, and consumption of seafood in Bacninh province, Vietnam
Thom, Nguyen Tien (Master thesis; Mastergradsoppgave, 2007-05)This study applies the theory planed behavior (TPB - Ajzen, 1991) to investigate the general antecedents of seafood consumption in Bacninh province of Vietnam. The results show that customers in the area consume seafood at a low frequency although they have high motivation and positive attitude toward fish consumption. A further investigation reveals that quality, negative effects, and suitability ...